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Provide funding to leading franchise brands

There’s now an efficient way for you to find and provide loans to leading franchise brands that you know and trust.


Access attractive funding opportunitiesThe Franchise Finance Market enables lenders and finance brokers to more easily access franchise lending opportunities. Provide the full suite of finance to highly-qualified entrepreneurial franchisees of successful franchise brands.
Reduce risk with known brands and proven business modelsOur marketplace features opportunities in high-quality franchise brands with established track records and low historical loss rates. Franchise businesses benefit from a number of factors as compared to other small businesses including proven business models, brand recognition, vetted management and locations, and franchisor support.Spur economic activity and job growthThe franchise industry is a major driver of economic activity in Australia, employing in excess of 340,000 working Australians.More


Advising Financier Registration Table 

Registration & Annual Renewal Fee


Successful Referral Fee
…First $150,000AUD*

Base ($100)

…Over $150,000AUD*

Base + 0.05%

Filter system


Referral by Interest Areas


Monthly priority access


Use of FFM Regd logo


Get Registered and Start !

Based on the aggregate of total approved loan amount/s sourced for the client and payable after settlement.

Lender Registration Table

Registration & Annual Renewal Fee

On Application

Obligation to notify outcomes


Use of FFM Regd logo



Get Registered and Start !



Frequently Asked Questions


If I had the space I would put "Professional Finance Advice and Placement Agents", which of course is simply descriptive of what a professional finance broker does.
However, for our franchise sector SME clients we want to emphasise that our members hold and are striving for a level of professionalism above others, particularaly regarding franchise financing.

Furthermore, when we used the term "finance broker" or "mortgage broker" franchisors immediately assumed the Market's proposition is only for new or refinancing franchisees that cannot get the finance from their bank. But the Market's proposition is that every single one of their franchisees, and themselves, will benefit from having a professional involved in both a technical and administrative advisory capacity as well as a placement agent capacity for every finance related transaction, whether using their bank, the franchisors preferred lender (category A & B franchises in particular) or a new lender.

Thus the need to differentiate the role.

Go into your user panel, "My Dashboard", then either click on "My Current Referrals" beneath the blue diagram of two people exchanging details, that will take you down to the display of your "Current Referrals". Alternatively just scroll down and find it beneath the profile panel. In the "Current Referrals" panel you will find every listing you have put an EOI on.
The referral you have been allocated has two buttons on the right, "Complete" to finalise the referral; or "Full Listing Details" where you can get the lister's full details, make contact and get started on the work.
Advisers have complete control which listings they wish to make an Expression-Of-Interest for. If a deal doesn't look interesting to you just leave it for someone else. If it is absolute garbage (we don't check) then everyone should leave it and it will become a black mark against the lister's name and be scrubbed after 30 days.
The Market is a simple referral-only platform. At conclusion of the finance (we assume once the adviser receives their commissions) the adviser self-discloses if finance was received and the details of such (this data is extremely important and the franchise sector).
Our system immediately calculates the Success Fee (if finance was received by the lister) which the adviser pays. There are no clawback provisions.
That is easy to do, just go into your user panel, "My Dashboard". In the "Interest Areas" select the Edit button. This will take you to the "Interest Area Details" page in which you can select a single, multiple or all states. Might be a good chance to review your other filter settings as well.
Log into your user panel and go to the "Notice Boards" tab on the upper left, where you can review either your customised board "My Notice Board" (based on your filter settings) or the "Full Notice Board". If your filters are set it makes it easier for you to find what is of interest in the "My Notice Board".
Tax invoices are generated immediately and emailed to the payer by email.
The Market has no rights to trails, however, we are always happy to receive them if you like.
The Market has no rights to such assets, however, as per trails we are always happy to share.
The Market does not have a lender panel, such aspects remain with the adviser and your licensing and operational relationships. We are currently a referral source only.
It is possible that some marketing advantage will be possible in the near future. As always we are very open to your ideas and suggestions so don't hesitate to email with suggestions or questions.
Yes. We believe it is only fair and equitable for adviser members if numbers are capped, depending on the number of franchise systems and franchisees registered with the Market and the volume of listings.
We will review these numbers periodically.
Lenders don't have direct access to the Market and it is not intended that they will have access in such a manner as to conflict with advisers. We see the most beneficial franchise sector relationship including experienced franchise lending advisers and have no desire or intention to do anything other than strengthen that relationship, which we do not see as detrimental to the lenders in any case.
An EOI is made by Lender/advisers selecting to do so on that listing in the Noticeboard, the lister’s or Franchisor’s profile or within the adviser’s panel.

advisers making an EOI changes the status on the listing on the Noticeboard to ‘Reviewing’.
On registration advisers state those areas for which they are interested to provide finance.

When a Listing is made an email is sent to advisers for whom the interest areas are matched, such notice having a link to the Listing so that they may make an EOI.

Each adviser may change their interest areas (filters) from their panel.
We don't. The Market does not allocate referrals or choose which of our registered advisers will be presented to a lister for consideration. All* registered advisers are equally entitled to be presented to a lister for consideration.

The best way to gain lister attention is to quickly assess and make EOIs as they become available and to ensure the profile presented to Listers maximises the likelihood of selection.

* Except where a adviser is the Introducer of a franchise.
So as to give advisers adequate chance to access Listings allocations are made on the following basis:

1. Registered advisers make an EOI by selecting the EOI button for that Listing on its Listing;

2. They go onto a waiting list;

3. The first adviser on the waiting list entitled to receive the referral/allocation shall be given two days to Review the details and either Accept or Reject the allocation;

4. If the adviser;

a. Accepts the allocation by selecting Accept on their adviser panel the listing shall be changed on the Noticeboard, Franchisor and Franchisee (if applicable) profiles to ‘Pending’. The adviser is sent a link to the full Listing Listing details page (which shall include an email link to the lister);

b. Rejects the allocation by selecting Reject on their adviser panel the listing shall be changed on the Noticeboard, Franchisor and Franchisee (if applicable) profiles back to ‘Open’;

c. Takes no action within 48 hours of the allocation that allocation shall lapse, therefore, be removed from that advisers panel and be changed on the Noticeboard, Franchisor and Franchisee (if applicable) profiles back to ‘Open’.

5. If the Listing goes back to Open the next adviser on the waiting list shall be notified that it is again Open and they have 24 hrs to Accept or Reject the allocation;

6. The same process may occur a third time;

7. If the allocation is Rejected or lapses the third time it changes to ‘Closed’ status.
So as to evenly distribute the allocation of Opportunities among advisers, each is given a monthly priority access allocation of Opportunities.

Priority access is relevant for the formation of an EOI waiting list during the first hour of an Listing’s listing. It means if they make an EOI in the first hour of an Listing’s listing all priority access EOIs are listed on time priority ahead of non-priority access EOIs (who will have already used their priority access allocations for the month).

• First Hour of Listing – the first adviser with priority access rights shall be granted the allocation. All advisers with Priority access rights that made an EOI in the first hour are moved ahead of non-priority access EOIs made during that hour;

• After First Hour of Listing – The ‘waiting list’ solidifies at that point and then all subsequent EOIs are added on a simple first come basis.

A priority access entitlement is used for each Listing allocation given to that adviser during that month, regardless of whether they were the first or subsequent allocation for an Listing.

If an Listing changes from ‘Reviewing’ or ‘Pending’ back to ‘Open’ the original waiting list shall be used to notify the next EOI, etc.

Additional EOIs can be made whenever an Listing is in the ‘Open’ status.

Priority access entitlements renew on the first day of each month.

Unused priority access entitlements do not carry forward or accrue.
There is no limit to making a referral of a portion of the work to someone more competent in that area, however, if it is the sharing of entire referrals that is grounds under the Terms & Conditions of adviser membership to have that membership cancelled.

Making a referral does not remove the obligation to declare the full details of all finance provided to the Lister, including that facilitated by a referred party, or pay the applicable Success Fee/s.
Is that adviser who is instrumental, in accordance with the adviser Introduction of Franchisor Rules, with having secured the registration of a franchise with the Market.
The 'Introducer' shall be entitled to have their name listed above the normal EOI waiting list for every listing of that franchisor and it's franchisees.

Promote your support of the sector
Lenders and Finance Brokers registered with the Market are encouraged to display the FFM Regd logo on their website and marketing material.

application-smlMarket Terms & Conditions

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