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The June launch of digital home-loan platform Athena is set to disrupt Australia’s home loan market by offering loans that carry lower interest rates and that are backed by super funds, according to a media report.

Athena will harness new technology to move beyond paper-based processes that currently constrain the big banks and legacy players. Mortgage brokers, which are largely franchised, may also feel the effects of the disruption as they potentially lose business from consumers who are demanding a better or different way to borrow. The cloud-based platform has raised $18 million in two rounds of funding which was substantially over-subscribed.  Read more

Source: Franchise News 19 May

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