The Franchise Finance Market (the trading name of Elcano Pty Ltd) is a member of Elcano.
In 2015 Elcano had been approached to create another private equity investment fund, at the time to solve a funding problem for mid-market companies. In the course of creating that fund we were exposed to the even larger funding supply problems of the franchise sector , both in Australia and internationally.
While conducting our due dilligence on the franchise sector and building a business case for the differences in franchise finance compared to SME finance we struck upon a lack of concise franchise finance data.
After much analysis we concluded that the best way to improve the collection of franchise finance data is the existence of a "franchise finance market", thereby creating a layer to collect the finance data.
1) To act as a conduit to match the franchise sector with suitable finance;
2) To act as a repository of franchise sector finance data; and
3) To assist in improving franchise sector finance through the effective use of collected data.