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About Us

The Franchise Finance Market (the trading name of Elcano Pty Ltd) is a member of Elcano.

In 2015 Elcano had been approached to create another private equity investment fund, at the time to solve a funding problem for mid-market companies. In the course of creating that fund we were exposed to the even larger funding supply problems of the franchise sector , both in Australia and internationally.

While conducting our due dilligence on the franchise sector and building a business case for the differences in franchise finance compared to SME finance we struck upon a lack of concise franchise finance data.

After much analysis we concluded that the best way to improve the collection of franchise finance data is the existence of a "franchise finance market", thereby creating a layer to collect the finance data.

Our Purpose

1) To act as a conduit to match the franchise sector with suitable finance;

2) To act as a repository of franchise sector finance data; and

3) To assist in improving franchise sector finance through the effective use of collected data.

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